Crikey!

"The alleged phenomenon of the Bridezilla spawned numerous newspaper articles that recounted her exploits with gleeful censure. There was one bride who demanded that her attendants all colour their hair the same shade of blonde; another who procured a swatch of the purple wallpaper from the hotel suite in which she would be spending her wedding night so her florist could find blooms that were an exact match; and another who insisted, before a barefoot beach wedding, that her husband's groomsmen all endure a pedicure."

...

"Thanks to the inspiration of Gerety - who never herself married - the imperative for a diamond engagement ring is today so well established that current De Beers' marketing campaigns have focused not simply upon the necessity of a diamond, but the necessity of a really, really big diamond. (One recent US advertisement shows a large stone and a smaller one side by side, with the caption under the smaller reading, "Where'd you get that diamond?" while the caption under the larger reads, "Where'd you get that man?") The convention that a man should spend two months' salary on his bride's ring was also created by the jewellery industry, and the De Beers website, adiamondisforever.com, provides a handy calculator for figuring out two months' salary from an annual wage, helpful for any would-be groom who can't divide by six. (Where'd you get that man, indeed.)"

From The Guardian.